Visual Communication Designer
Fueled by the brand's love for gaming, tech and innovation, we aimed to marry them all with a design identity that unlocks the potential of its disruptive nature. With a focus on the gradient of colours encapsulating various aspects of the brand personality, elements that denote the futuristic outlook of the brand and *Asterisk as the main element that establishes the concept of a revolutionary idea, Games24x7 is the Science of Gaming (and beyond*). Integrating the core mission of the brand, we aim to provide an elevated Social Media identity that helps transform the brand into forces of change - not just the industry, but the world of tech.
Games24x7 is a tech company at the intersection of innovation and entertainment which adds more to its repository than gaming. That's exactly what we want to communicate with the *Asterisk as our primary element. Games 24x7 is more than just gaming, it talks about the science of gaming, the future of gaming, and the people of gaming. Our brand identity was directed toward using *Asterisk as our focal theme because it signifies that there's always more.
We've created a gradient using Games 24x7 brand colors; orange, blue, teal, and aqua with a hint of black. Passionate orange signifies the drive to innovate and adapt to the newer trends & the blue balances out the calm, collected, and poised stature of being an industry leaders. Consolidation of these colours talks about everything the brand stands for and is our key theme for the creatives designed.
We have specifically created designs that have futuristic elements coupled with already existing gaming terms and lingo. Each content bucket is crafted keeping our target audience and the platform in mind. One of our buckets talks about an employee's career progression at Games 24x7 i.e. Levelling Up. We showcased the design by using gaming terms, elements, and fonts that align with the tone of voice that we are trying to build.