
The Core
Some brands & industries have stood the test of time and periods of national economic challenges and have not only survived but flourished. These corporations right from inception have played a fundamental part in building India over several decades and have become the backbone of the Indian economy.
While the last decade has been the decade of startups, and app-based services have become the 'pop culture’ of business and journalistic efforts, these legacy brands, while being the crucial drivers of the economy, have suffered disproportionally in terms of media coverage.
The Core is all about giving these legacy brands and corporations the much-needed importance, while also covering essential developments in the startup and tech space in a young and engaging journalistic tonality.

















